By Jeff Moss
October 16, 2014
We now have 13 months of data to analyze and nothing has changed regarding the ratings at Detroit’s struggling number two (literally and figuratively) sports radio station.
Detroit Sports 105.1 continues to get trounced by 97.1 in the one-sided ratings battle; this is not surprising considering WXYT-FM has always performed much better during the Tigers’ season and especially in September during a pennant race.
Here is a chart demonstrating 97.1′s dominance and 105.1′s horrible performance. Keep in mind, this chart includes all listeners ages six and up.